Mon, 12 October 2015
In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes. The format is changed for this episode, and includes four major trends that Joe and Robert expect to see in 2016, as well as some major content marketing predictions for 2017. Discussed topics include quality vs. quantity, the rise of the content brand, content marketing M&A, and a battle on terminology. This week's TOM example: Content Marketing Institute. This week's links:
Marcus Sheridan - who thinks the debate is a false choice http://www.thesaleslion.com/ Doug Kessler’s Crap The Single Biggest Threat to B2B Content Marketing https://velocitypartners.com/ Robert Rose - Post on 2015 State of The Enterprise of Content Marketing http:// 2. Content Marketing M&A on the Rise 2014 Biggest Acquisitions http://marketeer.kapost.com/ Content Moves To The Middle - http://www.cmo.com/articles/ How Much Investment Money Is In Content Marketing Technology http://blog.newscred.com/how- 3. The Dawn of the Content Brand Benefits of The Separate Content Site http://www.brightinfo.com/ Interview with Andrew Davis on Content Brands http://www.branddrivendigital. LinkedIn Article on the 10 Most Influential Brands on LinkedIn http://marketing.linkedin.com/ 4. A Focus on Terms, and getting them right - ala Content Marketing vs. Branded Content/Native Advertising/Inbound Marketing Can We Just please stop using the words Branded Content http:// 10 Content Marketing Buzzwords You’re Going To hear Way Too Much Released in January of this year: https://contently.com/ |