PNR 101: Can Content Save Advertising?

In this episode number 101, Joe and Robert discuss whether content marketing can save advertising.  Does it have to be either/or?  Actually, we think not.  Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi's CMO thinks that digital agencies are destroying themselves.  Rants and raves include some sketchy content marketing stats and a native advertisement from LexCorp.  This week's #ThisOldMarketing example: Westinghouse.

This week's articles:

Can Content Save Advertising
http://adage.com/article/news/content-save-advertising/300842/

Is this The End Of Blogging?
http://www.twistimage.com/blog/archives/the-end-of-blogging/

PepsiCo Executive Says Agency Model Is Going To Break
http://www.wsj.com/articles/pepsico-executive-says-agency-model-is-going-to-break-1444926957?mod=djemCMOToday

 

SPONSOR: BrandPointHUB - http://bit.ly/brandpointhub2 on the 10 considerations to selecting a content marketing platform

 

RANTS/RAVES

 

Robert

http://fortune.com/contentfrom/2015/10/05/lex-luthor-jr/ntv_a/3dsBA58oDAfxgFA
http://www.businesswire.com/news/home/20151015005333/en/Aberdeen-Group-Report-Reveals-Marketers-Utilize-Data#.ViAkZZ1Viko

 

Joe
http://www.redditblog.com/2015/10/introducing-upvoted-redditorial.html

http://adage.com/article/digital/content-budgets-rise-measurement-advances/300836/

 

This Old Marketing: Westinghouse

http://eh.net/encyclopedia/the-history-of-the-radio-industry-in-the-united-states-to-1940/

http://www.personal.psu.edu/jtk187/art2/radio.htm