In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content. Ad blockers are transforming the next level of the web and one startup goes big by launching a documentary. Rants and raves include Amazon launching a physical bookstore and Activision launches a film studio. This week's TOM example: Interface Age Magazine.
This week's story:
9 Fascinating Stats In Digital Marketing this Last Week
http://www.adweek.com/news/technology/here-are-9-fascinating-digital-marketing-stats-past-week-167919
Ad Blockers And The Next Chapter Of The internet
https://hbr.org/2015/11/ad-blockers-and-the-next-chapter-of-the-internet
Inside Story On Design Disruptors Documentary Film
http://blog.hubspot.com/marketing/design-disruptors?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=23028931
Publishers Create New Job “Platform Wranglers"
http://digiday.com/publishers/rise-platforms-publishers-scramble-point-persons/
SPONSOR
Lean Content Marketing by Marketo - http://bit.ly/marketo-lean-marketing
RANTS AND RAVES
Robert
https://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like
Joe
http://www.usatoday.com/story/tech/2015/11/06/amazon-brick-and-mortar-bonobos-modcloth/75235308/
http://www.latimes.com/business/technology/la-fi-tn-activision-studio-20151106-story.html
https://medium.com/thoughts-on-media/could-nike-have-saved-grantland-really-5c4f3d69718c
TOM…..
http://apple2history.org/history/ah20/