Mon, 2 May 2016
In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike. Rants and raves include audio content trends and whythe human attention span is not eight seconds. This week'sTOM Example: The origin story behind Red Bull Media House. This week's show links: Your Media BusinessWillNotBeSaved https://medium.com/@ Digital Subscriptions Driven ByCustomerPerceptionofExclusivity http://www.pubexec.com/post/ Native AdvertisingDefinitionsContinueToConfuse http://www.mediapost.com/ Metrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContent https://contently.com/ SPONSOR MESSAGE - MARKETO Download the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129 RANTS AND RAVES JOE http://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-world ROBERT |