PNR 176: A&E Creates Content Blueprint for Brands

In this episode of This Old Marketing, Joe and Robert discuss A&E's publisher-driven model and how this may be the perfect model for enterprise brands. In other news, both Twitter and Medium come out with monetization strategies around paying for content. Will it work? The jury is still out.  Rants and raves include mixing up your content strategy and LinkedIn's advertising model.  This week's TOM example: Red Hat and OpenSource.com.

This week's story links:

A&E Networks Wants To Operate Like A Publisher
http://adage.com/article/special-report-tv-upfront/a-e-networks-operate-a-publisher/308360/

Medium Wants To Charge You $5 For Medium
https://medium.com/membership

Twitter Considers Paid Option
http://www.bbc.com/news/technology-39376379

 

EPISODE SPONSOR
Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here: http://cmi.media/pnr176

RANTS AND RAVES
https://arstechnica.com/tech-policy/2017/03/senate-votes-to-let-isps-sell-your-web-browsing-history-to-advertisers/
http://www.theverge.com/2017/3/24/15053990/google-youtube-advertising-boycott-hate-speech
https://www.wsj.com/articles/turner-viacom-and-fox-join-forces-for-data-driven-tv-ad-buying-1489593919

http://marketingland.com/linkedin-matched-audiences-target-ads-on-web-browsing-email-addresses-209724

  
TOM - RED HAT and OPENSOURCE.COM
https://opensource.com/about