Mon, 18 September 2017
In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl. OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b QUICK HITS Ad Trade Groups Protest Apple’s Move To Limit Use OF Browser Data https://www.wsj.com/articles/ Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Sites https://www.wsj.com/articles/ Rolling Stone Put Up for Sale https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html DEEP COVERAGE WPP Invests In Podcaster Gimlet Media https://www.mediapost.com/ Ev Williams On Medium’s Spotifyish Future - And Why He Changed His Mind About Ads http://www.niemanlab.org/2017/ SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr201a RANTS AND RAVES http://www.marketingcharts. https://www.marketingweek.com/ |