67: AJ Amyx on Leveraging Your Virtual Real Estate on Social

Back to share some more marketing wisdom with us today is marketer and Twitter expert, AJ Amyx, to talk branding your social media and leveraging the “virtual real estate” the main social platforms provide!

 

Virtual real estate?

 

Yep!

 

Your YouTube cover, Facebook cover, Twitter, and so on, those are all tiny little pieces of virtual real estate which you essentially own for your name or brand.

 

Think of those as virtual billboards.

 

When you think of it that way, it starts to make a lot of sense to advertise and create congruent branding across the various platforms, right??

 

One thing that often gets overlooked when we put our marketing hats on is that on social media people are still looking to connect with another human.  

 

So, put yourself in your brand.  Use imagery where you’re looking them in the eye.

 

Don’t have a huge budget for photography?

 

AJ has a great tip! Seek out photography students at a local college.  They often have access to high-end equipment and software, and would be happy to get paid anything at all to take photos!

 

When it come to generating ideas, look to model other pages in your niche or industry you like and pull from the different styles you see to create something that is unique to you.

 

We’ve quoted this before and we’ll probably quote it again, “In 2014, your graphic design matters more than your copy.”  So, definitely don’t skimp in this area.

 

And, one last idea you can consider is systematically changing your design.  

 

As an example, once a week we update our Facebook cover photo to highlight our newest “Firestarter of the Week”.  

 

Is there something in your business you could change or highlight on a regular basis??

 

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