Preview Mode Links will not work in preview mode

Multifamily Legacy Podcast

Jun 26, 2018

I’m coming to you from Hawaii, basking in the sun, rocking a Ric Flair style, and surrounded by sunsets and palm trees. This lifestyle is all about becoming a cashflow creator. Your paradise is possible!

Today, we talk about branding when it comes to marketing and creating a branding guide. We’ll also chat about how to become an authority on raising capital. There’s a different call to action when you’re trying to attract money.

Topics on Today’s Episode:

  • A logo is not a brand; a branding guide with rules, platforms, colors, and other items identifies your brand
  • With a branding guide, you can create award-winning marketing collateral
  • Develop a branding guide over time, but don’t wait until it’s too late
  • Create assets that attract capital and money
  • Elevate your authority/credibility by making your marketing materials look great
  • Copy your way to success; copy elements from others for your guide
  • Create a bio that states you’re a big deal, no matter your level of experience
  • No such thing as bad marketing, but bad publicity; position yourself and brand
  • Come up with premeditated words that go with your brand and describe your business
  • Create a podcast, YouTube channel, and other methods to step into authority
  • Teach what you know and be a student to learn from others
  • Be willing to put in the work; focus
  • Be the person you want to be; take timeouts and have fun

Links and Resources Mentioned:


“People buy based on emotions.” Corey Peterson

“There’s a different call to action when you’re trying to attract money.” Corey Peterson

“They’re not creating the assets that they need to attract capital.” Corey Peterson

Don’t forget to download my Free Workshop Quickstart Video Series, and if you like what you have heard please leave a review on iTunes.

Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family.