Apr 9, 2019
Most people don’t have a
business that serves them. Instead, they run around crazily because
their business is making them do lots of things. And, that’s not
necessarily what they really want to do.
Today, my guest is Ron Phillips,
founder and CEO of RP Capital. He has an amazing business and is
ranked in the top 25% of the Inc. 5000. Ron describes how he
mastered the way of doing business, how he conducts himself, and
how his business serves him. Ron truly lives his life by
design.
Topics on Today’s Episode:
- Millionaire Seeks Real Estate Apprentice: Ron
showed up for big pitch fest for a bootcamp and bought
it
- Ron
became jaded with the seminar world and millionaire’s pitch: If I
go find the deals and do all the work, he’ll fund them, and we’ll
split them 50-50
- Ron
did what he was taught - found a perfect deal, submitted it, and it
was denied; the millionaire taught him how to do it, so “why do I
need him?”
- HUD
changed its guidelines, and Ron had houses he couldn’t sell; he was
out of business and reinvented himself in the rental
business
- RP
Capital finds and fixes homes, puts renters in them, and helps
people buy and get good deals
- Multifamily rules haven’t changed, some have
gotten better; you don’t need tax benefits to succeed
- Real
estate market will stall or stop at some point, so people who do it
for tax deductions will have to pay; too many people are buying
skinny deals
- Information gurus and guides try to sell you
something, not train or protect you to make sure you do it right;
all they want is your money
- Sales
and negotiation are not taught; Ron was successful because he
already had those skills; he gives away education - you only buy
real estate from him
- Get
Real (estate) Podcast: Educates people on the good, bad, and ugly
parts of real estate business and life
- Self-made vs. Team: You can’t go do anything by
yourself in this world; treat your team like you want to be treated
with dignity, respect, and kindness
- RP
Capital’s Purpose: Build people through services; company’s core
values are integrity, loyalty, own it, and fun
Links and Resources
Mentioned:
Quotes:
“I went out and found a perfect
deal, exactly like what he taught us to do. Submitted it, and they
denied it. I realized something. He taught me how to do it. Why do
I need him?” Ron Phillips
“We had all these houses, and
then I couldn’t sell them. I got shoved into the rental business. I
finally realized...that this rental thing was not such a bad gig.”
Ron Phillips
“That’s what I do in my current
company. We help people invest all over the country, and it’s been
so much fun changing people’s lives that way.” Ron
Phillips
“The government can make the
rules better, or they can make them worse. You don’t have to have
the tax benefits to succeed. That’s just...a really big fat bonus.”
Ron Phillips
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