May 6, 2020
Meet Paul Musho. Paul was my client, a former GE executive who took a leap to become a franchisee, use his transferable skills, and grow his cryotherapy business. He had previously worked for thirty years in big corporate conglomerates, including Union Carbide, Krupp, Emerson, and GE. During this time, he did everything from engineering, sales, development, operations, and general management, and also during his tenure, I had the opportunity to coach Paul. When GE left New Jersey (NJ), USA in 2017, he decided to pivot and start his own business and use literally everything he had learned in his 30 years of work experience including its best-in-class practices and leadership methods!
Paul started out as a client going to cryotherapy in 2015 to help with pain from working out and wanting to play as much golf as he could. Cryotherapy allowed him to do this as the pain was reduced after each workout and allowed him to play quicker after a workout. As a happy cryotherapy customer, he decided to make cryotherapy his first venture.
His ChillRx Cryotherapy Red Bank, NJ store is a self-funded franchise of the original Westfield, NJ, USA location. Since incorporating in 2017, Paul has used his entire background to open ChillRx Cryotherapy in November 2018.
ChillRx Cryotherapy in Red Bank, NJ offers trusted noninvasive therapies to reduce pain, inflammation, and weight. Paul enjoys working with his clients and seeing how cryotherapy can help them do more each day. Paul has also hired an outstanding team in Red Bank to run the day to day operations: Maura, Nicolle, Jackie M, Bill, Kaitlyn, Isabelle, Alessia, and Jackie T are the best team in the Cryotherapy Business!
Paul has had many influencers in his life. His parents, Ted and Sally are the number one along with this wife Dorothy and son Jack. In his professional life, he credits several people including Jeffery Gitomer, Gary Vaynerchuk, Gisela Bellinello, Tom Giordano, Helen Evans, and Rick Dool who helped influence who he is today.
Today Paul will talk about his love to build, operate, and grow businesses!
Tune in to hear Paul’s thoughts pertaining to:
I asked Paul: Your Google reviews are enviable for ChillRx Cryotherapy. How do you plan to encourage your clients to return to your store following this pandemic? I imagine some folks right now are frozen in fear of being around people for a while. How will you help them “thaw” out and venture back into social settings starting with your Red Bank location in NJ, USA?
If you are a business owner, entrepreneur, or leading a team, give this question some thought. In what ways can you encourage customers to return to your establishment?
Check out the links below: