Gym Business - Business for Unicorns Podcast

What if you were friends with a bunch bad-ass business leaders and entrepreneurs? What would you ask them about their successes, challenges, and most valuable advice? Imagine you could learn from their experience to help you build the high-impact business you’ve always envisioned.

That’s exactly what Business for Unicorns delivers.

Join business coach and entrepreneur Michael Keeler as he speaks with inspiring leaders and entrepreneurs who believe that business is one of the best tools for making a powerful, positive impact on the world. Every episode serves up actionable advice from leaders who are walking the talk.

Start listening at businessforunicorns.com/podcast.

Episode 531: How One Gym Owner Cut Attrition from 8% to Under 2% with Jeremy Ellis

Mar 30, 2026

Today's episode is sponsored by InBody.

InBody's body composition analyzers help gyms accurately measure muscle, fat, and overall body composition - not just weight and BMI. By replacing guesswork with objective data, InBody helps owners and coaches make better decisions around assessments, retention, and member...

Episode 530: How do you know when you're ready for Location #2?

Mar 27, 2026

Today's episode is sponsored by Numberwise.

Numberwise is an accounting firm that specializes in the fitness industry. They understand the unique challenges of memberships, payroll, seasonal cash flow, and growth decisions. If you don't know your numbers, how do you know if your business is getting stronger? You can...

Episode 529: Should Your Gym Have a Free Trial? with G.R. Hoff

Mar 23, 2026

To learn more about Gym Member Machine or to claim the special offer, go to gymmembermachine.com and mention the BFU podcast.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael...

Episode 528: Is Your Business Model Maturing With Your Client Avatar?

Mar 20, 2026

This episode is brought to you by PushPress, an AI-powered gym management platform built for owners who actually run their gym like a business. They bring everything into one place — billing, scheduling, lead management, marketing automation, websites, and member training — so you spend less time juggling software...

Episode 527: How Stephen Ross Grew Revenue 47% by Getting Off the Training Floor

Mar 16, 2026

Get our Best Offers for your Gym in 2026 HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides...