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What if you were friends with a bunch bad-ass business leaders and entrepreneurs? What would you ask them about their successes, challenges, and most valuable advice? Imagine you could learn from their experience to help you build the high-impact business you’ve always envisioned.

That’s exactly what Business for Unicorns delivers.

Join business coach and entrepreneur Michael Keeler as he speaks with inspiring leaders and entrepreneurs who believe that business is one of the best tools for making a powerful, positive impact on the world. Every episode serves up actionable advice from leaders who are walking the talk.

Start listening at businessforunicorns.com/podcast.

  1. All Episodes
  2. Episode 545: The Trap of Trading Dollars for Hours (And How to Get Out) with Rich Thaw

Episode 545: The Trap of Trading Dollars for Hours (And How to Get Out) with Rich Thaw

May 18, 2026

To get our Raise Your Rates Playbook, click HERE.

About Business for Unicorns

Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com.

Get More BFU In Your Life:

  • Claim your FREE copy of Gym Marketing Secrets HERE
  • Follow BFU on Instagram HERE
  • Subscribe to MF's YouTube Channel HERE

Ready to Grow Your Gym?

If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.