May 28, 2018
Katrina has a unique way of fixing work. She’s blazed a trail
into nearly uncharted territory with an audacious goal: to take
high volume, low retention jobs and make them not suck. She’s not
afraid of a challenge; one of her clients hires people for
split-shifts to work with small children. We love kids, don’t get
us wrong. But it’s not always easy to work with a group of someone
else’s kids. So, Katrina wants to help people find the right job,
not just any job.
- It’s not all on the employee to find the right job, which is
why Katrina focuses on teaching the employers what that phrase
means. Katrina rounds out her list of places that suffer from high
turnover rates. Have you ever held one of these jobs? And if you’re
the one hiring for these positions, well. You’ll want to take
- How does Katrina help these employers? She explains some of the
first things she does when she comes in to consult with a company.
First among them is taking a psychological profile of the top, most
successful, employees in the role.
- Katrina draws on her own personal experience when working with
her clients, and she makes an ‘on the nose’ observation about how
she felt in her various roles. She was needed but not valued. Take
a moment and let that sink in. Needed but not valued. Katrina has a
unique combination of skills which has landed her in a strange
array of jobs, and she shares how, no matter the size of the
company, no matter the job title, the day-to-day experience rarely
changed. And that’s why she started her own company.
- Laurie makes an interesting assertion that employees rarely
grow within a company. Instead, they grow by going from one job to
another. This is especially true for Katrina; as a consultant, she
hops from one situation to another, and in doing so, she’s fixed
work for herself. It wasn’t an easy road for her; she was
conditioned to the stability of a guaranteed paycheck every month.
Her first stint as an entrepreneur didn’t end well, and it wasn’t
because of lack of clients. It was because of fear.
- Katrina was much more focused for Round 2 of being an
entrepreneur. She reveals her mindset and what she did differently
this time around, a lesson you can take if you’re ready to break
out of your own job and fix work for yourself. Even if your parents
were strict military.
- If you’re currently struggling in YOUR role, Katrina has some
fantastic advice. But to start, you have to answer one question.
Are you going to stay or are you ready to leave? Staying at a
company where you’re unhappy IS a valid choice, but there’s a very
important consideration. If you can’t be honest and transparent
about your unhappiness, then you need to leave.
- As a manager, keeping your employees motivated and engaged is a
constant battle. So is keeping yourself motivated and engaged.
Katrina shares WHY retail jobs are so challenging and it all comes
down to one thing: the more humans you have to encounter in one day
increases the ratio of assholes you deal with. You might think that
good jobs don’t exist in retail jobs. But Katrina says that isn’t
true, at least for all people.
- There is one problem at work that Katrina is currently
obsessing over that no one else is even thinking about. It’s the
Fallacies of Work, a rote list of do’s and do not’s that somehow
still exist from a totally different age, and Katrina smashes every
single one of them.
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Three Ears Media
Three Ears Media