Mar 29, 2018
Simms Jenkins, Founder and CEO of BrightWave Marketing, talks about how email, once considered passé in marketing circles, has morphed into a powerful tool for reaching a company’s targeted “warm” audience, enhancing user experience, facilitating cross-channel synchronization, providing measurable results, and...
Mar 22, 2018
Jake Tanner, of Digital Hyve (Syracuse, New York) explains how Big, Hairy, Audacious Goal-setting, clearly-defined core values, local-market-focused concierge marketing, and enlightened leadership coaching set up his full service digital marketing agency for three-year “hockey-stick” growth in a mid-sized college...
Mar 21, 2018
Brandon Pindulic, founder of OpGen Media, a full-funnel, performance-based demand generation agency, addresses how to boost sales through deep funnel sales-process management strategies, including process design, prospect-to-closing lead nurturing activities, and full sales-cycle marketing campaign implementation.
For...
Mar 19, 2018
Jeff Hilimire, co-founder and CEO of Dragon Army (Atlanta, GA), a mobile and innovation company that works with large companies to navigate emerging marketing channels, talks about the impact a company philosophy can have on its employees, its clients, and the larger world. Jeff defines the purpose of his company as:...
Mar 13, 2018
Jason Berkowitz, Digital Marketer, and CEO of Break The Web (New York), explains the trap of old-school search engine optimization, the difficulty in capturing and analyzing SEO ROI, and the continuing evolution of SEO and its follow-on, conversion rate optimization (which measures post-search user engagement.)