Preview Mode Links will not work in preview mode

The Marketing Agency Leadership Podcast

Oct 3, 2019

Dale Bertrand is President and Founder of Fire&Spark, a marketing agency focused on ecommerce, and especially ecommerce SEO: product page optimization, ecommerce site link-building, and delivering technical SEO and site speed solutions on a variety of ecommerce platforms. Deep technical skillset.

People today may avoid link-building because Google has a history of penalizing dubious link-building practices in. However, link-building is more valuable than ever is because Google depends on links to rank content. 

Dale recommends earning links through posting remarkable content, being/doing/saying something remarkable, or using targeted outreach or targeted syndication. He notes that email does not work as well as in the past because of the low open rate. 

What he has found to work the best is to build relationships and then leverage those relationships for links. Lead a movement, he says. Take a position on a current issue in your market, interview people, and use those interviews (and the relationship that comes from the interview process) to build links.

Dale presented “Link-building Isn’t Dead: The Most Important SEO Strategy in 2019 That You Can’t Ignore” at HubSpot’s Inbound 2019 in Boston, MA.

He can be reached on his company’s website, with the “and” spelled out, “ in the middle or by email at: