149. Building a Wonderful, Active Online Community with the Merrymaker Sisters, Emma and Carla Papas
Jun 5, 2019
Social media has grown from it’s infancy where merely having a presence and connecting with an audience allowed businesses and brands to harness a new avenue of advertising. Now, those that succeed in using the power of social media do so through the creating and fostering of their own online communities.
Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.
If you’re ever seen the Merrymaker Sisters — Emma and Carla Papas — you know that they have big personalities. They’re excited, passionate about wellness and happiness and love finishing each other's’ sentences.
Building a community for their brand might’ve come naturally to them. But there are quite a few tips and tricks they learned along the way, most of which came from making mistakes.
On this episode of Should I Start a Podcast we bring you the presentation by Emma and Carla from the stage of We Are Podcast 2017. They tell the story of how they went from nine-to-fivers to managing a dedicated community of health and wellness enthusiasts that makes them excited for work every morning.
Watch the video of their talk to learn about:
- The importance of keeping it real
- How to build trust with your audience
- Getting people to go from freeloading to paying for your products
- How to not burn yourself out
- Why Emma and Carla frequently meet up with community members
- The benefits of “detachment”
- Why you should cherish your more difficult members
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