The Story of a Brand

Vincero - Customers are at the Heart of the Design Process

Dec 30, 2019

In Part 2 of this feature, Tim Nybo, Co-Founder of Vincero Watches, continues sharing the inside story of building one of the world's premium DTC lifestyle brands.

In Part 2, Tim discusses What the symbolism of the "Italian Marble" in their watches means, Why customers want to feel part of your Brand's story, How...

Vincero Watches - Overdeliver on Products & Services

Dec 27, 2019

Initially, Tim Nybo, Co-Founder of Vincero Watches, had moved to China after college with his co-founders to learn about manufacturing. They weren't even focused on watches. They had just come upon watches by chance; they didn't even know how hot the market was getting here in the states. But they decided to jump in 100%...

Richer Poorer - Resonate with Customer Through Your Values

Dec 24, 2019

In Part 2 of this feature, Richer Poorer Co-Founders Iva Pawling and Timothy Morse continue to share their journey of building a premium apparel brand with values.

In part 2, Iva & Timothy share their journey including, Why you should let the product do the talking, Why their Dirty Hands Club is Key to building an...

Richer Poorer - The Winning Trifecta of Clothes: Fit, Feel, & Price

Dec 23, 2019

In the beginning, Richer Poorer Co-Founders Iva Pawling and Timothy Morse thought they would slow roll the launch of their new brand. They thought it would be less risky and they could slowly fund the business while keeping their day jobs. That all changed when Iva's sister and brother-in-law (Co-Founders...

Churn Buster- Step in the Shoes of Your Customer

Dec 20, 2019

In part 2 of this special episode, Kristen LaFrance, Head of Community & Growth for Churn Buster, the #1 tool for recovering failed payments and preventing involuntary churn for subscription e-commerce & SaaS brands, continue to share insights on how subscription businesses can use psychology to retain...