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The Story of a Brand

Oct 30, 2019

In part 2 of this incredible episode, Katerina Schneider, Founder & CEO at Ritual continues sharing her journey with us. 

 
Katerina shares How they are combining science with culture to build a moat around her brand, How they are in a mission to help people form healthy habits, Why the things you do on a daily basis...


Oct 29, 2019

Katerina Schneider, Founder & CEO at Ritual was meeting with an investor slash acquaintance to discuss funding for Ritual, it was the early days. Because she was 4 months pregnant, she was told that it would be appropriate to let him know about the pregnancy. Plus, she had known previously and expected a pleasant...


Oct 25, 2019

In Part 2 of this feature  Annie Jackson, Co-Founder & COO of Credo Beauty continues to share with us the inside story of building her brand. 

 

Annie Jackson shares the following: Why it's important to find passionate staff, Why Beauty can be intimidating, Why people want to replace what they use with something...


Oct 24, 2019

For Annie Jackson, Co-Founder & COO of Credo Beauty, clean beauty is not just a product; it's about a lifestyle, a belief, it's emotional. It's taking this experience and combining it with ingredients that are good for you that are at the heart of what connects Credo with their customers. This connection is also why...


Oct 22, 2019

In part 2 of this episode, Vanessa Dew, Co-Founder & CSO at Health-Ade Kombucha continues sharing the inside story of her brand. 

 
Ramon Vela and Vanessa discuss:  How marketing in the old days was like hand-to-hand combat, How they rode the wave of wellness, Why they wanted to be a LifeStyle brand, The 3 Ways they...