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The Story of a Brand

Mar 31, 2022

This episode is brought to you by Sendlane and Mercury.

 

Starting HydraPak in the wake of the 9-11 tragedy might have given the business an added bump, says Matt Lyon, president, and CEO of the hydration brand for athletes.

 

"All things considered, if you're trying to start a business and in the middle of an expansion...


Mar 31, 2022

This episode is brought to you by Sendlane and Mercury.

 

HydraPak is a performance hydration brand focused on hikers, bikers, and cyclists says president and CEO Matt Lyon. The company, which has three brands, has been around for 20 years.

 

"I don't know if we would have made it if we were a VC model because the first...


Mar 29, 2022

This episode is brought to you by Yotpo.

 

Speaking to her customers is a passion and critical element of the brand, says Daisy Jing, founder and CEO of Banish, the skincare brand that focuses on acne treatment.

 

"I'm constantly talking (to customers). We call them our soldiers. I'm constantly talking to them because,...


Mar 29, 2022

This episode is brought to you by Yotpo.

 

Banish is on a mission to make every person feel confident - with or without acne, says Daisy Jing, Founder and CEO of the skincare brand.

 

"When I had my experience with acne, I felt like I needed to hide," Daisy says. "I couldn't leave my house. I had to wear ten layers of...


Mar 28, 2022

This episode is brought to you by Ordergroove.

 

Evvy is trying to rebuild the relationship between their members and the health care system, says Priyanka Jain, co-founder of CEO of Evvy. To that end, the brand uses "health coaches" who are trained to help patients better understand the results of their vaginal health...