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The Story of a Brand

Jun 30, 2022

This episode is brought to you by Sendlane.

 

Entrepreneurs wanting to build a brand that's going to last should make as many decisions as possible based not on a first-order principle but a second-order principle, says Tony Drockton, the Founder and "Chief Cheerleader" of Hammitt, a brand that focuses on luxury...


Jun 30, 2022

This episode is brought to you by Sendlane.

 

Hammitt is on a mission to become the most outstanding new luxury handbag brand coming from the United States, says Tony Drockton, the company's Founder and "Chief Cheerleader."

 

"Our simple philosophy is that we build the most beautiful, luxurious product that also...


Jun 28, 2022

This episode is brought to you by Yotpo.

 

At Seattle Chocolate, the mission is the elevate the dialog around chocolate, says Jean Thompson, Owner, and CEO. Part of that mission is also helping the community.

 

To that end, the company gives its product to food banks. Chocolate, Jeans reminds us, is a plant-based food...


Jun 28, 2022

This episode is brought to you by Yotpo.

 

It took an earthquake to turn Jean Thompson, an investor at Seattle Chocolate, into the company's owner.

 

In 2001, an earthquake hit the Seattle area, leveling the building that Seattle Chocolate was renting. The building was condemned, so suddenly, the company needed...


Jun 24, 2022

This episode is brought to you by Sendlane.

 

Brands just getting started with influencer campaigns don't necessarily need to budget a ton of funds toward the cause, says Yash Chavan, Founder of Saral, a tool designed to help emerging DTC brands build profitable influencer marketing campaigns.

 

Yash offers a six-step...