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The Story of a Brand

Apr 30, 2023

This episode is brought to you by Sendlane.

 

Madhavi says, “we've started trying to design products where you see the result very quickly after one use.Things like lip pluming or blemish treatments, because you'll see results after a single use. And that's a way of positively reinforcing the use of our device because...


Apr 30, 2023

This episode is brought to you by Sendlane.

 

Ben says, “the goal is not a subscription. The goal is for a customer to buy repeatedly, and sometimes a subscription is the right mechanism for that, but for many people, it's not. And so what you need is to have a series of different tools that enable you to meet the...


Apr 25, 2023

This episode is brought to you by Sendlane.

 

Kristoffer says, “one thing that I'm practicing right now is distinguishing between fear and intuition. Because sometimes that gut feeling isn't necessarily intuition, it's your fear speaking or it's oh no, not this again. And so now it's like paying attention. If I am...


Apr 25, 2023

This episode is brought to you by Sendlane.

 

Ethan says, “Truthfully, any space can, because what we're talking about when we think about a community-based brand, we're really thinking about a set of values, right? A set of interests that people have been, may be into. They could be into cars, they could be into...


Apr 25, 2023

This episode is brought to you by Sendlane.

 

Michael says, “If you are eating more clean three to five days in a row, you're gonna feel a major difference. Three to five days, that's it. You don't have to do it for years and years. It’s obviously better. You're gonna feel better. Just doing it for three to five...