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The Story of a Brand

Mar 27, 2025

Ever wonder why restaurant aprons haven’t changed in a hundred years? 


In this episode, I sat down with father-son duo Kevin and Kieran Hoy of Smart Apron to discuss how they’re transforming a tired, overlooked product into a modern-day solution for food service workers and beyond. What started with a stitched-up...


Mar 26, 2025

What does it take to build a premium wellness brand in one of the world's most regulated, misunderstood, and competitive industries? 


In this episode, I sit down with David Hartigan, Founder and CEO of Hemp Heros, to talk about the real story behind his mission-driven CBD and functional mushroom company. From managing


Mar 25, 2025

What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand?

 

You get VitaWild—a deliciously clean and thoughtfully formulated hydration and immunity blend that’s winning hearts (and taste buds). 


In this episode, I sit down with...


Mar 21, 2025

What do you get when you combine a great-grandmother’s Swedish cookie recipe, a mother-daughter duo, and a lot of grit?

 

You get Spritzal, a clean-label cookie brand disrupting the cookie aisle with shortbread bites made from real, simple ingredients.


In this episode, I sit down with Taylor Walker, COO and...


Mar 21, 2025

What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience? 


In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of Ooso, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to...