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The Story of a Brand


May 29, 2024

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, dives into the heartwarming and motivating story of Farrah Moussallati Sibai, Co-founder and President of Afia Foods


With no background in the food industry, Farrah embarked on a journey driven by personal challenges and a profound desire to make a difference. From humble beginnings at Texas farmers markets to a successful retail launch, her story is a testament to the power of perseverance, strategic thinking, and a commitment to values.


Farrah Moussallati Sibai’s journey with Afia Foods is more than just a business success story; it’s a narrative about overcoming adversity, embracing community, and remaining steadfast to one’s values.  Through her experiences, listeners can find inspiration, practical advice, and the motivation to pursue their dreams, no matter the industry or starting point.


Join us for another deep dive into the stories of entrepreneurs making a difference in their communities and the world.


For more on Afia Foods, visit: https://afiafoods.com/


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Today’s Sponsors:


Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/


Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.


Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story


Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.