Oct 3, 2024
In this podcast episode, I had the pleasure of interviewing Brad Bennett, the founder of BDBC.
Brad’s company operates in the fascinating space of PR and
affiliate marketing, helping brands not only secure valuable press
placements but also track real, measurable results from these
efforts.
We explore what it takes to succeed in this industry, the
challenges of entrepreneurship, and how affiliate marketing has
transformed the digital publishing landscape.
Here are some of the key moments from our conversation:
* Brad shares the importance of gratitude and resilience in
entrepreneurship, emphasizing how he navigated imposter
syndrome.
* We discuss how BDBC blends PR
with affiliate marketing to drive direct sales for clients while
maintaining authentic brand representation.
* Brad explains the shift in editorial decisions, where content is
often driven by monetization strategies rather than pure editorial
interests.
* He highlights the importance of setting realistic client
expectations and ensuring transparency in PR efforts.
* We explore how affiliate marketing is essential for brands
seeking coverage in today's digital landscape, especially in
top-tier publications.
Join us in listening to this insightful episode and gain a deeper
understanding of the evolving PR and marketing industry.
For more on BDBC, visit: https://bdbc.co/
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