Preview Mode Links will not work in preview mode

The Story of a Brand

Feb 7, 2024

This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands

Today, host Ramon Vela interviews Rob Fried, CEO of ChromaDex and maker of Tru Niagen®

ChromaDex is the global authority on nicotinamide adenine dinucleotide (NAD+), focusing on the science of healthy aging. 

The ChromaDex team, including world-renowned scientists, works with independent investigators from esteemed universities and research institutions around the globe to uncover the full potential of NAD+. A vital coenzyme found in every cell of the human body, NAD+ declines with age and exposure to other everyday stressors, making NAD+ a contributor to age-related changes in health and vitality. 

ChromaDex is the innovator behind Tru Niagen®, its growing suite of clinically proven, top-selling NAD+ boosting supplements helping people transform the way they age worldwide. 

Setting the benchmark as the gold standard in scientific rigor, quality, and transparency, Tru Niagen features patented nicotinamide riboside (NR), the most efficient and superior quality NAD+ boosting supplements available. Tru Niagen is backed by two Nobel Prize Winners, 30+ human clinical studies, and 300+ published scientific studies, and has been accepted by the world’s most rigorous regulatory bodies.


* His history in the entertainment business and producing movies

* Business lessons, including his “Principles of Success: CHE and ACE”

* What does Tru Niagen® do?

* How NAD is vital for mitochondrial function and energy metabolism

* The main ingredient in Tru Niagen®

* Why NAD is fundamental to life

* How Tru Niagen® enables the body to do what it's supposed to do

* The applications for Tru Niagen®

* When to take Tru Niagen®

* Healthspan versus lifespan?

* Vitamins versus Tru Niagen®? What gives your cells actual energy?

* When do your NAD levels increase after taking Tru Niagen®?

* Rob's personal experience with taking the supplement Tru Niagen®

* What people are saying about Tru Niagen®

* How to know if Tru Niagen® is working

* And so much more… 

Join Ramon Vela and Rob Fried as we break down the inside story of ChromaDex on The Story of a Brand.

For more on ChromaDex, visit:

For more information on Tru Niagen®, visit:

Discount code: If you want to sample Tru Niagen 300mg 30 count subscription, you can get a 15% discount here. Simply use promo code: RAMON15


Or Click Here

Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player.


Today’s Sponsors:

SARAL  - The Influencer OS for Brands:

Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link.