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The Story of a Brand


May 28, 2024

In this episode of "The Story of a Brand," host Ramon Vela interviews Maria Covarrubias, Founder and Culinary Magician of Cien Chiles


Maria shares her inspiring journey from Guadalajara to becoming an entrepreneur, emphasizing her passion, resilience, and dedication. She discusses the pivotal role of gratitude in her life, highlighting a supportive Whole Foods cashier who believed in her vision.


Maria delves into the challenges and triumphs of building Cien Chiles, emphasizing the importance of non-GMO certification for consumer trust. She describes the creation of her sauces, inspired by family recipes and crafted with wholesome ingredients to complement meals without overpowering them. She offers practical tips for using her sauces in various dishes.


Maria's commitment shines through as she talks about running Cien Chiles with her husband, successfully placing their products in over 200 retailers. She advises aspiring entrepreneurs on patience, steady growth, and building the right partnerships. Visit cienchiles.com for recipes and follow them on social media for updates. This episode celebrates vision, gratitude, and sharing authentic flavors.


For more on Cien Chiles, visit: https://cienchiles.com/


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Today’s Sponsors:


Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/


Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.


Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story


Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.