Preview Mode Links will not work in preview mode

The Story of a Brand


Sep 7, 2023

This episode is brought to you by SARAL & Tidio.


In today’s episode, we interview Curt Vander Meer, CEO of Endangered Species Chocolate (ESC). ESC is passionate about redeeming typical business practices into “doing good, better” with the hope of leaving a positive and lasting ripple in their wake. 


They are on a mission to seed joy through abundant giving by donating 10% of net profits to impactful conservation organizations and initiatives. Since 2016, over $3,100,000 has been donated. 


Highlights: 


* His Gratitude Story


* Mission-based brands have a magnetic force around them


* Why mission-based brands should focus on providing an exceptional customer experience


* How to keep the mission front and center with employees and customers


* Why do they name their chocolate bars based on the endangered animal and not the ingredients?


* How they use packaging to further the mission


* Conservation is hard work and why they donate 10% of profits to these organizations


* Curt describes the values of the company


* What is he most proud of about Endangered Species Chocolate?


* Is there a secret sauce to the longevity of a consumer brand?


* A breakdown of ingredients and products


* And so much more… 


Join Ramon Vela and Curt Vander Meer as we break down the inside story of Endangered Species Chocolate on The Story of a Brand.


For more on Endangered Species Chocolate, visit: https://www.chocolatebar.com/


Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.


*


Today’s sponsors:


Sendlane - Email & SMS Tool for Brands: https://storybrandgift.com


Get a step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane. Go to my special link. 


SARAL - Your Influencer Assistant Tool for Brands): https://www.getsaral.com/champions/ramon 


SARAL is offering an exclusive 14-day free trial for my listeners. They will also do a special strategy session to make sure you’re set up for success. Go to my special link. 


Tidio - Customer Success Tool for Shopify Brands: http://www.tidio.com/story


My listeners can start using Tidio AI chatbots for free and upgrade any time with an exclusive 20% discount. See how Tidio helps your store grow. Visit my special link.