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The Story of a Brand


Aug 17, 2023

This episode is brought to you by Sendlane & SARAL.

 

In today’s episode, we interview Jon Brandon, Co-Founder & CEO of FORIA. FORIA is a lifestyle brand on a mission to support lifelong pleasure and sexual wellbeing. Foria’s all-natural, organic and award-winning formulas support a woman’s most intimate needs.

 

In 2014, FORIA literally created the category for plant-based women’s sexual support, with a revolutionary cannabis based topical designed to enhance pleasure.

 

Since then, they’ve been setting the standards in the plant-based sexual wellness space and they've expanded our clean, innovative and highly effective botanical formulations to support healthy intimate experiences across every stage of her life.

 

Highlights: 

 

* Why he’s grateful for his parents


* The Taboo around sexual wellness products


* Reducing the society’s stigma


* Why we’re the most stressed and anxious society in history


* How we’ve weaponized distraction


* Why you can market sexual wellness products for men but not for women


* Describing his why and motivation when things get tough


* How his divorce transformed him


* Foria’s key pivot and product evolution


* Why they are launching products around “Phase of life”


* How his customer has changed and grown


* A product review breakdown


* And much more…

 

Join Ramon Vela and Jon Brandon as we break down the inside story of FORIA on The Story of a Brand.

 

For more on FORIA, visit: https://www.foriawellness.com/

 

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.



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This episode is brought to you by SARAL

 

As a founder, have you always wanted to start an influencer program but never got around to it? That’s because doing the entire process can be difficult and time-consuming, especially if you’re new to it and have limited budgets. 

 

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For an ecommerce brand, it’s like having an unfair advantage. 

 

SARAL is offering an exclusive 14-day free trial for my listeners. They will also do a special strategy session to make sure you’re set up for success. Go to my special link at https://www.getsaral.com/champions/ramon 



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This episode is brought to you by Sendlane.

 

Here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!

 

This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane. 

 

When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

 

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!