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The Story of a Brand

Apr 25, 2023

This episode is brought to you by Sendlane.


Kristoffer says, “one thing that I'm practicing right now is distinguishing between fear and intuition. Because sometimes that gut feeling isn't necessarily intuition, it's your fear speaking or it's oh no, not this again. And so now it's like paying attention. If I am being present to whatever's happening in me internally and knowing when it's fear speaking.


Today, we interview Kristoffer Quiaoit, Founder & CEO of Good Journey. Good Journey creates delicious donuts with magical macros 🍩. 3g Net Carbs and 1g sugar. They are made with wholesome ingredients like almonds and soluble tapioca fiber and are naturally sweetened.


We discussed: 


* What he’s grateful for
* Closing his first business and how it affected him
* Carrying armor and building a wall from feeling emotions
* Why comparison is the thief of joy
* How to recover from bankruptcy, closing a brand, and finding yourself again
* Avoiding playing it small and overcoming imposter syndrome
* Why entrepreneurs struggle with “not being enough”
* Understanding the difference between “fear and intuition”
* Why he stopped drinking alcohol
* Having self-compassion for yourself
* Starting fresh with Good Journey
* Creating a delicious donut
* Lessons learned that he is now applying to his brand, Good Journey
* And more…


Join Ramon Vela and Kristoffer Quiaoit as we break down the inside story of Good Journey on The Story of a Brand.


For more on Good Journey, visit:


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This episode is brought to you by Sendlane.


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