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The Story of a Brand

Dec 29, 2021

**This episode is brought to you by MuteSix, Yotpo, and, Sendlane**


“Enhances healthy infant development” that's what the “Crawligator” from Kiddy Crawler does. In part 1, we have Stacey Kohler, CEO and Founder of Kiddy Crawler, an infant development toymaker.

As a teen, Stacey had started her first business in the earthmoving business, where she worked in heavy equipment operations and material processing applications. To her, experience is priceless. And she used this experience in earthmoving and an inventor's mentality to invent the first sandbag machine that was invaluable during floods.

Stacey feels she always had a creative ability. After becoming a grandma, she noticed that her grandchild (and other kids) were not getting enough tummy and crawling time crucial to a child’s development. She remembered a developmental mobility device for infants called the Crawligator from the 60s and 70s. Stacey went on a search for the Crawligator to help her granddaughter. This search eventually led her to revive the Crawligator and relaunch it for a new generation of children.

In the first part, she talked about:

* Gratefulness
* Overview of the brand
* Her background
* What motivated her to start dirt business
* Her sandbag machine
* Reviving Crawligator

Join Ramon Vela and Stacey Kohler as they break down the inside story on The Story of a Brand.

For more on Kiddy Crawler, visit:

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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

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This episode is also brought to you by Sendlane.

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