Jan 23, 2025
From the archive: This episode was originally recorded and published on May 26, 2022. Our interviews on The Story of a Brand Shows are meant to be evergreen, and we do our best to confirm that all offers and URLs in these archive episodes are still relevant.
In this episode of The Story of a Brand, I interview Anthony
Ciavirella, Co-founder of Manmade.
Anthony and his co-founders are redefining men’s essentials with a
focus on quality, simplicity, and authenticity. From leaving their
finance careers to perfecting their products, their story is filled
with grit, innovation, and a relentless drive to create something
extraordinary.
In this episode, we explore what it takes to build a product-driven
brand, the journey of creating boxer briefs and socks that truly
deliver on quality, and how
TikTok and customer feedback became game-changers for their
growth. Anthony’s passion and insights into entrepreneurship will
leave you inspired and ready to take action.
Key Moments in This Episode:
* From Finance to Fashion: How four best friends left their
corporate careers, locked themselves in a cabin, and came out with
a plan to build a legacy brand.
* The Power of Listening: Why calling over 1,000 customers and
gathering feedback was critical to perfecting their products.
* TikTok Success Story: How leveraging trends and authentic
storytelling on TikTok helped the brand gain viral attention and
organic growth.
* Redefining Men’s Essentials: The attention to detail behind
Manmade’s
products, including their innovative “drop-top fly” boxer briefs
and no-slip socks.
* Commitment to Sustainability and Quality: The challenges and
rewards of creating premium products without cutting corners or
compromising values.
Join me, Ramon
Vela, in listening to this fascinating episode as Anthony takes
us behind the scenes of building a purpose-driven brand that puts
men’s wellness first without the BS. Enjoy the show!
For more on Manmade, visit: https://us.manmadebrand.com/
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Compass Rose
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