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The Story of a Brand

May 31, 2024

In this episode of The Story of a Brand, host Ramon Vela interviews Lynn Power, co-founder of Masami, a clean beauty brand focused on hydrating hair care products. 

Lynn shares her transition from a successful advertising career, working with major brands like L'Oreal and Clinique, to launching Masami and the Conscious Beauty Collective, a group of clean and sustainable indie beauty and wellness brands currently featured in a pop-up store in Palm Springs, California and around the country. 

Lynn also discusses her battle with breast cancer and how running Masami helped her maintain a sense of normalcy and purpose. She emphasizes reprioritizing and maintaining a growth mindset during challenging times.

Lynn explains how Masami’s products, featuring the hero ingredient Mekabu, provide hydration without leaving hair limp or greasy.


She stresses the importance of consumer education about product ingredients and avoiding toxic chemicals found in many mass-market brands. 

We ended our conversation discussing the role of small brands like Masami in promoting cleaner, safer beauty products.

For more information, visit Masami’s website at:

Follow the Conscious Beauty Collective on Instagram at @consciousbeautycollectiveshop


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