Mar 21, 2025
What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience?
In this episode, I sit down with Oliver Spring and
Sophia
Racciatti, Co-Founders of Ooso, to discuss their
journey of creating a sparkling tea inspired by natural wine. From
late-night kitchen experiments to landing on retail shelves, they
share how they built a brand that brings complexity,
sophistication, and design-forward thinking to the non-alcoholic
space.
Oliver and Sophia dive into the challenges of launching a beverage
brand, the importance of great branding, and why consumer education
is key to success in the growing non-alcoholic market.
Key Moments in This Episode:
✅ The Spark Behind Ooso – How a personal
lifestyle shift led to a brand idea.
✅ From Idea to Market – The year-long journey of formulation and brand building.
✅ Retail Strategy & Challenges – What it takes to get on store shelves.
✅ Why Packaging Matters – The role of branding in consumer adoption.
✅ The Future of Non-Alcoholic Beverages – Trends shaping the category.
Join me, Ramon
Vela, for this insightful and inspiring conversation with
Oliver and Sophia as we explore the future of better-for-you
beverages!
For more on Ooso, visit: https://drinkooso.com/
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