Sep 11, 2023
This episode is brought to you by SARAL & WAIR.
“Almost every week we hear about there being plastic particles
found in the deepest trenches of the ocean, on the highest
mountains, in our blood, which is really, really scary. So people
are more and more aware of this plastic problem and are actively
looking for solutions to cut plastic out of their lives.”
In today’s episode, we interview Nicole
Doucet, Co-Founder & CEO and Jess Page, Co-Founder
& Chief Brand Officer of Open Water. Open
Water is an ultra-purified, electrolyte-packed canned water in
BPA-free aluminum packaging. Is it recyclable? Check. Climate
Neutral? You bet. Plus, they encourage you to fill up at the tap
whenever possible, really.
Highlights:
* Their Gratitude Story
* How did they come up with the idea and what was the
motivator?
* Why is buying bottled water such a stupid idea?
* How and why did they decide to use aluminum packaging?
* Were they entrepreneurs looking for an idea or was it an idea
looking for an entrepreneur to take it forward?
* How they overcame challenges such as the widespread use of
plastics
* The difficulties in getting the business off the ground
* The 3 ways they tried to get ahead of the challenges
* Why they stayed away from retail in the early days
* Their advice for founders including, get a co-founder
* Their huge mistake in naming the brand and what they recommend to
others
* What was it about not having a label on the can that was really
important to them?
* How are they building a business with sustainable practices as
well?
* What they are really proud of about the brand & business
* And so much more…
Join Ramon
Vela, Nicole Doucet, and Jess Page as we break down the inside
story of Open Water on The Story of a Brand.
For more on Open Water, visit: https://drinkopenwater.com/
Subscribe and listen to the podcast on all major apps. Simply
search for “The Story
of a Brand” on your favorite podcast player.
*
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