Nov 30, 2023
This episode is brought to you by WAIR and SARAL.
In this episode, we interview Ratchel Pinlac,
Founder and CEO of Pinsy.
Pinsy Shapewear is redefining and pioneering the Shapewear Made to
be Seen category. In a world saturated with Shapewear companies
aiming to hide a woman's body, Pinsy is changing the conversation
and building shaping technology that marries body positivity with a
vision of shapewear-as-outerwear.
Featured in Harpers
Bazaar and Instyle
Magazine as the #1 Shapewear Bodysuit, #1 Shapewear Bodysuit
for Plus Size women, as well as the Top Bridal Shapewear by
Forbes. Pinsy Shapewear
applies an innovative, performance-driven, technical, and
fashion-led approach to the Women's Shapewear market.
Highlights:
- Share personal stories about immigrant parents and the sacrifices
they make
- Why Pinsy is set to change the shapewear industry
- How Rachel’s childhood experiences and societal pressures
motivated her to create the brand
- Entrepreneurial challenges, such as finding experts in product
development and suitable factories
- Financial aspects of starting a business, including why you
should save before starting a business
- The misconceptions about transitioning from a corporate job to
entrepreneurship
- How Pinsy’s shapewear can also serve as a bra, underwear, and
bodysuit
- Why Pinsy aims to add value to women’s lives by reducing the need
to buy multiple separate items
- The brand’s philosophy: to support and accentuate the body, not
just slim it down
- How Pinsy’s features, like adjustable straps and bust support
show the brand’s attention to detail
- Where to start with Pinsy? The solid hourglass bodysuits is
recommended for new customers
- Pinsy’s new collection, which focuses on enhancing the waist, is
mentioned.
- Plans for the brand including adding more colors and lace
styles
- Why the brand is considering expanding into new product
categories within the shaping market
- And so much more…
Join Ramon
Vela and Ratchel Pinlac, as we break down the inside story of
Pinsy on The Story of a
Brand.
For more on Pinsy, visit: https://wearpinsy.com/
Subscribe and listen to the podcast on all major apps. Search for
“The Story of a Brand” on your favorite podcast player.
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