Jan 22, 2025
In this episode of The Story of a Brand Show, I interview Tom Binder, Co-founder of The Real Cereal Co.
From leaving a comfortable job to investing in a self-owned
facility to a deep commitment to simple, clean ingredients and
sustainability, this story is one of grit, big dreams, and
redefining what breakfast cereal can be.
Whether you're a founder, a food enthusiast, or simply someone who
loves a good story about innovation and values-driven
entrepreneurship, this conversation is for you.
Key Moments in This Episode:
* The Power of Family Support: How Tom’s family believed in his
vision and supported him through the rollercoaster of building a
brand from the ground up.
* Revolutionizing Cereal: Why The Real Cereal
Co. is challenging the status quo by creating products with
just one or two simple, clean ingredients.
* Going All In: Tom explains why investing in a dedicated
manufacturing facility early on was key to staying true to the
brand’s values.
* Balancing Risk and Vision: “Go big or go home” is Tom’s motto,
and he shares how taking calculated risks has driven the company’s
growth.
* Eco-Friendly Innovation: The importance of sustainable packaging
and why The Real Cereal Co. is committed to reducing environmental
impact.
Join me, Ramon
Vela, in listening to this insightful episode as Tom Binder
takes us behind the scenes of building a brand that’s setting new
standards in the food industry.
Check out The Real Cereal Co. at realcereal.com and find out where you
can try their delicious and healthy cereals. Let’s dive in!
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a Brand Show a rating and review.
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Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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