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The Story of a Brand


Aug 22, 2023

This episode is brought to you by Reviews.io & Nimble.


In today’s episode, we interview Co-CEO’s Denielle (Verdi) Finkelstein and Thyme Sullivan of UNICORN A TOP Product. UNICORN is the enchanting period product company revolutionizing the industry with their magical, innovative solutions. 


Their one-of-a-kind dispensers, designed for every stall in businesses, offer unparalleled dignity and convenience. Their sleek, easy-to-install acrylic dispensers showcase their delightful unicorn mascot cartridges, elevating the experience.


Highlights:

 

* Building a brand in the traditional way


* Taking a good hard look at the numbers and where it was leading them


* Having tough conversations with their investors


* Deciding to pivot from Direct-to-Consumer (D2C) to Business-to-Business (B2B)


* Beta testing their new vision with JP Morgan Chase - Story with Jamie Dimon


* Planning the re-brand, pausing social media, and filming a LinkedIn series documentary


* Why the re-brand and new focus is all about scaling their original mission of supporting women and 
ending period poverty


* Why the “Fun Factor” is so important to them?


* What these founders are grateful for


* Where to buy - using Amazon for individual purchases


* Raising a third round of funding


* And so much more… 


Join Ramon Vela, Denielle (Verdi) Finkelstein and Thyme Sullivan as we break down the inside story of UNICORN on The Story of a Brand.


For more on UNICORN, visit: https://www.magicaldopamine.com/


Original Interview with TOPs - The Organic Project


TOP - Period Products for Girls, Moms, and Mother Earth - Part 1
https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265?i=1000477642067


TOP - New Standard in Feminine Hygiene Care - Part 2
https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265?i=1000477790389


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Today’s Sponsors:


Reviews.io: https://www.reviews.io/front/founders-paradiso-offer


Nimble: https://www.nimble.ai/