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The Story of a Brand Show

Sep 2, 2026

What if the fastest way to grow was walking away from $15 million in sales? 


In this episode of The Story of a Brand Show, host Rose Hamilton sits down with Jason Burke, Founder and CEO of New Primal. Jason shares his incredible evolution from Googling "how to make beef jerky" without any food manufacturing background...


Aug 19, 2026

What happens when a founder decides to pull a product off 400 store shelves not because it failed, but because scaling the wrong economics is a fast track to killing a company.


In this masterclass on CPG entrepreneurship, Omar Atia, Co-Founder & CEO of ZeroCarb LYFE, joins host Rose Hamilton, CEO of Compass...


Aug 6, 2026

Growth conceals a weak business, but choice proves whether your brand has earned real trust.


In a $20 billion supplement industry flooded with endless trends and questionable promises, earning true consumer belief requires much more than slick marketing—it takes radical discipline.


In this episode, Rose Hamilton,...


Jul 8, 2026

She Co-Founded Hims and Hers. Now She's Coming for Your Morning Routine.


Ramon Vela sits down with Hilary Coles, Co-Founder & CEO of POCA and Co-Founder of Hims & Hers, for a warm and revealing conversation about the lessons learned scaling a billion-dollar brand, the gap in the low-sugar coffee and matcha category,...


Jul 1, 2026

Getting on shelf is not the win. Staying there is the business. 


Rose Hamilton, CEO of Compass Rose Ventures and co-host of The Story of a Brand Show, sits down with Michael Marquis, CEO of Raw Sugar, for a masterclass in what retail really reveals about a brand. 


With more than 20,000 doors across Target, Walmart,...