Oct 10, 2024
In today’s episode, Ramon Vela interviews Aditya Mahapatra and Sambhav Chadha, Co-Founders of Augmentum Media. We revisited their incredible journey of building a digital marketing agency specializing in health and wellness brand influencer programs.
It was fascinating to catch up with them two years after our
initial conversation and see how much they’ve evolved. We dove deep
into the challenges and strategies behind influencer marketing,
especially in the health and wellness space.
Aditya and Sambhav have developed a unique approach to influencer
seeding, affiliate marketing, and paid partnerships. They are
focused on driving genuine, authentic collaborations that yield
tangible results for brands. Their passion for health and wellness
and expertise in the influencer landscape make for an inspiring
listen.
Key moments from the interview:
* The importance of building authentic, long-term relationships
with influencers
* How influencer seeding helps brands find the right ambassadors
for their products
* Scaling from seeding to affiliate programs to boost brand
awareness and customer acquisition
* Why performance influencer marketing is the future of the
industry
* Tips for leveraging influencer marketing to reduce costs in paid
media
Join us for this insightful episode as Aditya and Sambhav share
their experiences, strategies, and predictions for the future of
influencer marketing in the health and wellness sector!
For more on Augmentum Media, visit: https://www.augmentum-media.com/
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Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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SARAL is the all-in-one influencer platform that finds
brand-aligned creators, automates outreach, and manages everything
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