May 22, 2025
When your product is born out of love, necessity, and a mission to help others, it shows.
In this episode, I sit down with Jesslyn Rollins,
CEO of BIOLYTE, the
first medical-grade hydration drink formulated to deliver the
benefits of an IV bag in a bottle. What started as a way to help
her mom during cancer treatment has grown into a mission-driven
brand helping people stay hydrated across healthcare, athletic, and
everyday wellness settings.
We dive into Jesslyn’s inspiring entrepreneurial journey, how she
leaned on her background in theater to sell products from the
ground up, and how BIOLYTE’s
science-backed formula is shaking up a legacy category. From
packaging evolution to retail expansion and customer education,
this episode is packed with lessons in resilience, brand building,
and staying true to your mission.
Here are a few highlights from the conversation:
* How a doctor’s IV formula became a game-changing hydration
solution
* Why improv, persistence, and performance shaped Jesslyn’s sales success
* The power of packaging: how “IV in a bottle” doubled sales
* Why dehydration isn’t just about thirst and how BIOLYTE goes beyond water
* What it really takes to scale a beverage brand with zero outside capital
Join me, Ramon
Vela, in listening to the full episode and discovering how
BIOLYTE is helping redefine hydration, one bottle at a time.
For more on BIOLYTE, visit: https://drinkbiolyte.com/
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Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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lifetime value, expand into the US market, create an omnipresent
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communities, and more. Visit the link above to learn
more.
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