May 29, 2025
When it comes to rewriting the rules of women’s health, few founders are doing it with as much heart, rigor, and clarity as Tovah Haim.
In this episode, I sit down with the founder and CEO of Bodily, a brand
transforming the postpartum and reproductive health space by making
invisible experiences visible and giving women the support they
deserve.
We talk about the glaring gaps in education and product design that
exist for birthing and miscarriage experiences, how Bodily is
changing the narrative with science-backed, radically empathetic
solutions, and what it takes to pioneer a new category while
honoring a deeply personal mission. Tovah’s story is one of
courage, clarity, and an unwavering commitment to serving women on
their terms.
Here are a few highlights from our conversation:
* Why most postpartum products weren’t designed with women in mind,
and how Bodily is
changing that
* The role of data and scientific rigor in developing Bodily’s
product line
* Lessons on educating a consumer who’s underserved, overwhelmed, and often overlooked
* How the brand approaches both DTC and retail with intention and empathy
* The power of building from lived experience and staying anchored to purpose as you scale
Join me, Ramon
Vela, as I listen to the episode and discover how Bodily is
reshaping the future of women’s health with integrity, innovation,
and impact.
For more on Bodily, visit: https://itsbodily.com/
If you enjoyed this episode, please leave The Story of a Brand Show a
rating and review.
Plus, don’t forget to follow us on
Apple and
Spotify.
Your support helps us bring you more content like this!
*
Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer
lifetime value, expand into the US market, create an omnipresent
omnichannel footprint, optimize customer journeys, build brand
communities, and more. Visit the link above to learn
more.
Saral - The
Influencer OS: https://www.getsaral.com/demo
SARAL is the all-in-one influencer platform that finds
brand-aligned creators, automates outreach, and manages everything
in one place. Request a live demo today. Let the SARAL team know
you're a The Story of a Brand Show podcast listener to get an
extended free trial! Visit the link above.