Oct 8, 2024
In today’s episode, Ramon Vela interviews Seth Casden, Co-founder and CEO of Celliant and Hologenix, LLC, the makers of Celliant. Seth's journey involves perseverance, innovation, and an unwavering belief in his vision.
We dive deep into the fascinating world of infrared-emitting
textiles and explore how this technology can enhance performance,
recovery, and even improve sleep.
In this episode, Seth and I discuss not only the groundbreaking
science behind Celliant's technology, but he opens up about the
challenges of building a new market and the lessons learned from
over 20 years of commitment to making a difference.
Whether you're interested in how infrared works, are curious about
what it takes to stay motivated for over two decades, or just want
to hear about an inspiring founder's journey, you won't want to
miss this one.
Key Moments:
* Seth shares a powerful story of resilience when Celliant almost
had to close its doors in 2015 and how an investor's belief helped
them continue.
* A deep dive into the science of infrared-emitting textiles and
how they enhance circulation, energy levels, and recovery.
* The importance of staying committed and the mindset required for
pushing through tough times as an entrepreneur.
* Seth's thoughts on balancing family life while pursuing a
high-risk entrepreneurial venture.
* How Celliant focused on partnerships with leading brands rather
than creating its own consumer brand.
Join us as we explore Seth's journey, the technology that powers
Celliant, and the lessons that apply to anyone striving to make an
impact. Listen in and let Seth's story inspire you to keep pushing,
no matter the obstacles!
For more on Celliant, visit: https://celliant.com/
If you enjoyed this episode, please leave The Story
of a Brand Show a rating and review.
Plus, don’t forget to follow us on
Apple and
Spotify.
Your support helps us bring you more content like this!
*
Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand Increase customer
lifetime value, Expand into the US market, Create an omnipresent
and omnichannel footprint, Optimize customer journeys, Build brand
communities, and more. Visit the link above.
Shopline -
An All-in-One Commerce Solution for Brands:
https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you
schedule a demo. Seamlessly manage multi-channel sales, create
user-friendly websites, and drive conversions with targeted
marketing. Ready to streamline operations and accelerate your
business? Visit our unique link.