Jan 29, 2025
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Pete Maldonado and Rashid Ali, Co-founders and Co-CEOs of CHOMPS, the fastest-growing food brand in the U.S.
From humble beginnings to over $500 million in retail sales, Pete
and Rashid have built a brand redefining the snacking industry with
high-quality, healthy, and delicious meat snacks.
What I love about this conversation is how Pete and Rashid dive
into the lessons they’ve learned, the mistakes they’ve made, and
the strategies that have fueled their success. Whether you’re a
founder, a business leader, or someone passionate about
entrepreneurship, this episode is packed with valuable insights and
actionable takeaways.
Key Moments in This Episode:
* Building from Scratch: How Pete and Rashid leveraged their
complementary skills and a deep understanding of their customers to
build a loyal community around CHOMPS.
* Focus on Brand Awareness: Why keeping brand awareness ahead of
distribution has been their key to scaling successfully while
maintaining customer loyalty.
* Lessons in Resilience: How bootstrapping through challenges—like
raising $1 million in a weekend to fund a Trader Joe’s order—helped
them grow sustainably.
* Innovation with Simplicity: The power of focusing on a core
product lineup while introducing customer-driven innovations like
pantry packs to meet evolving needs.
* The CHOMPian Culture: How
Pete and Rashid maintain their original values and foster a strong
company culture, even as their team and operations scale
rapidly.
Join us in listening to this insightful episode where Pete and
Rashid share the secrets behind
CHOMPS’ incredible growth and their mission to create a
better-for-you brand that resonates with consumers. Let’s dive into
their journey and learn how to build a purpose-driven and wildly
successful business. Enjoy the show!
For more on CHOMPS, visit: https://chomps.com/
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Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer
lifetime value, expand into the US market, create an omnipresent
omnichannel footprint, optimize customer journeys, build brand
communities, and more. Visit the link above to learn
more.
Augmentum Media
- Influencer Marketing for Consumer Brands:
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What secret do fast-growing Health and Wellness brands like
Xtendlife, Nourished, and Hunter & Gather share? They all outsource
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is offering "The Story of a Brand Show" listeners a 30-minute
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