Sep 7, 2023
This episode is brought to you by SARAL & Tidio.
In today’s episode, we interview Curt
Vander Meer, CEO of Endangered Species
Chocolate (ESC). ESC is passionate about redeeming typical
business practices into “doing good, better” with the hope of
leaving a positive and lasting ripple in their wake.
They are on a mission to seed joy through abundant giving by
donating 10% of net profits to impactful conservation organizations
and initiatives. Since 2016, over $3,100,000 has been
donated.
Highlights:
* His Gratitude Story
* Mission-based brands have a magnetic force around them
* Why mission-based brands should focus on providing an exceptional
customer experience
* How to keep the mission front and center with employees and
customers
* Why do they name their chocolate bars based on the endangered
animal and not the ingredients?
* How they use packaging to further the mission
* Conservation is hard work and why they donate 10% of profits to
these organizations
* Curt describes the values of the company
* What is he most proud of about Endangered Species Chocolate?
* Is there a secret sauce to the longevity of a consumer brand?
* A breakdown of ingredients and products
* And so much more…
Join Ramon
Vela and Curt Vander Meer as we break down the inside story of
Endangered Species Chocolate on The Story of a Brand.
For more on Endangered Species Chocolate, visit: https://www.chocolatebar.com/
Subscribe and listen to the podcast on all major apps. Simply
search for “The Story of a Brand” on your favorite podcast
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