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The Story of a Brand

Dec 29, 2021

**This episode is brought to you by MuteSix, Yotpo, and, Sendlane**


“Celebrate your progress.” In part 2, Stacey Kohler, CEO and Founder of Kiddy Crawler, tells about the history and re-launch of the Crawligator.

According to her, if you have the idea, passion, and determination, you can make anything happen. The revived Crawligator now has a utility patent and an improved design as per safety standards. Her research and testing for the Crawligator toy took almost three years.

When launching a new business or product, she usually gets the idea after identifying a problem, like Crawligator's case. Stacey advises joining an industry or product association when starting your business. Kiddy Crawler is already selling in 13 countries now. All overwhelmingly great feedback from parents and doctors helps her keep going.

She talked about:

* History of Crawligator
* Patent and original name
* Research around Crawligator
* Her inspiration
* Product and awards
* Their angel investor
* Feedback from parents
* Sub-categories

Join Ramon Vela, and Stacey Kohler as they break down the inside story on The Story of a Brand.

For more on Kiddy Crawler, visit:

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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

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And turn your one-time shoppers into lifelong brand lovers.


This episode is also brought to you by Sendlane.

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They over-invest in paid acquisition and under-invest in retention.

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