Preview Mode Links will not work in preview mode

The Story of a Brand

Dec 30, 2021

**This episode is brought to you by MuteSix, Yotpo, and Ordergroove**


“Rigidity is the enemy of creativity,” tells Owen. In part 2, Owen Grover, CEO of TrueFire Studios, mentions the essential differences between their YouTube presence and their education platforms.

TrueFire Studio's educators are introduced through word of mouth or referral. They have a team dedicated to artist relations as well. According to Owen, the key to TrueFire’s success is showing up every day, doing right by artists, doing right by students, and having a passion for helping.

He discusses:

* Artist work landing pages
* YouTube solution
* Brand constellation strategy
* Sense of sweet spot
* How musicians can start working
* Who's potentially a good teacher
* Marketing activities

Join Ramon Vela and Owen Grover as they break down the inside story on The Story of a Brand.

For more on TrueFire Studios, visit: 

Only for our listeners: STORY50 for 50% off your first purchase at

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.



MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: 


This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit 

And turn your one-time shoppers into lifelong brand lovers.


This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit