Aug 22, 2023
This episode is brought to you by Reviews.io & Nimble.
In today’s episode, we interview Co-CEO’s Denielle
(Verdi) Finkelstein and Thyme Sullivan of
UNICORN A
TOP Product. UNICORN is the enchanting period product company
revolutionizing the industry with their magical, innovative
solutions.
Their one-of-a-kind dispensers, designed for every stall in
businesses, offer unparalleled dignity and convenience. Their
sleek, easy-to-install acrylic dispensers showcase their delightful
unicorn mascot cartridges, elevating the experience.
Highlights:
* Building a brand in the traditional way
* Taking a good hard look at the numbers and where it was leading
them
* Having tough conversations with their investors
* Deciding to pivot from Direct-to-Consumer (D2C) to
Business-to-Business (B2B)
* Beta testing their new vision with JP Morgan Chase - Story with
Jamie Dimon
* Planning the re-brand, pausing social media, and filming a
LinkedIn series documentary
* Why the re-brand and new focus is all about scaling their
original mission of supporting women and
ending period poverty
* Why the “Fun Factor” is so important to them?
* What these founders are grateful for
* Where to buy - using Amazon for individual purchases
* Raising a third round of funding
* And so much more…
Join Ramon
Vela, Denielle (Verdi) Finkelstein and Thyme Sullivan as we
break down the inside story of UNICORN on
The Story of a Brand.
For more on UNICORN, visit: https://www.magicaldopamine.com/
Original Interview with TOPs - The Organic Project
TOP - Period Products for Girls, Moms, and Mother Earth - Part
1
https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265?i=1000477642067
TOP - New Standard in Feminine Hygiene Care - Part 2
https://podcasts.apple.com/us/podcast/the-story-of-a-brand/id1435740265?i=1000477790389
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Today’s Sponsors:
Reviews.io: https://www.reviews.io/front/founders-paradiso-offer
Nimble:
https://www.nimble.ai/