Jan 21, 2025
In today’s episode of The Story of a Brand Show, I interviewed Rosa Li, the inspiring Founder and CEO of wildwonder.
Her brand is rooted in a beautiful blend of her Chinese
heritage and California influences, offering gut-healthy sparkling
beverages that are as delicious as they are beneficial.
From early entrepreneurial hurdles to the game-changing impact of
appearing on Shark
Tank, Rosa shares the incredible story of how her grandmother’s
herbal tonics inspired Wildwonder and gives us a behind-the-scenes
look at the challenges and triumphs of building a mission-driven
brand.
Key Moments in This Episode:
* From Passion to Product: How Rosa’s childhood
memories of her grandmother’s herbal tonics inspired her to create
wildwonder, blending Eastern herbal wisdom with California’s fresh
produce.
* Pivoting in the Pandemic: Rosa shares how
COVID-19 wiped out her initial business model and forced her to
knock on over 300 grocery store doors to keep her dream alive.
* The Shark Tank Effect: Learn how appearing on
Shark Tank not only boosted awareness but also drove long-lasting
customer loyalty and repeat business.
* Operations First, Marketing Later: Rosa explains
why focusing on product quality and operational efficiency before
investing in marketing was critical to wildwonder’s success.
* Representation in Retail: Rosa discusses her
mission to bring cultural representation and unique, botanically
influenced flavors to retail shelves, creating a brand that stands
out.
Join me, Ramon
Vela, in listening to this insightful episode, where Rosa
shares how wildwonder is making waves in the beverage industry and
leaving a lasting impact on communities.
For more on wildwonder, visit: https://drinkwildwonder.com/
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a Brand Show a rating and review.
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Today’s Sponsors:
Compass Rose
Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand Increase customer
lifetime value, Expand into the US market, Create an omnipresent
and omnichannel footprint, Optimize customer journeys, Build brand
communities, and more. Visit the link above.
Shopline U.S.
- An All-in-One Commerce Solution for
Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you
schedule a demo. Seamlessly manage multi-channel sales, create
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marketing. Ready to streamline operations and accelerate your
business? Visit our unique link.