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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast.

Apr 27, 2020

If you’re a brand that wants to speak to Gen Z and you’re not on Snapchat, what are you doing? We have Snapchat to thank for the mass adoption of augmented reality. It’s the reason everyone is currently sat at home trying on ‘guess the gibberish’ and ‘which Disney character am I?’ filters. Here to tell us...


Apr 23, 2020

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we address TikTok’s messaging ban on under 16s, Facebook’s $5.7 bn investment and the return of Project Libra. We also discuss what can be deduced from Snapchat’s Q1 earnings report,...


Apr 16, 2020

People look to brands when they feel like governments are failing, when they want something to change and when they need to believe that corporations with money are more than that. In this episode we’re joined by a formidable creative director duo in John Kyriakou and Jon Slater, aka The Jo(h)ns. In this, they reveal...


Apr 13, 2020

Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week was a little different; after hosting a series of live webinar sessions, we share our highlights and key takeaways from the most popular episodes. In this roundup, learn what we really...


Apr 9, 2020

COVID-19 has split advertisers and creative professionals into those halting spend and output entirely and those using this rare moment of global togetherness to create something that resonates. In this episode we’re joined by TBWA\MCR’s copywriter Olivia Downing, also named in The Drum’s 50 under 30 outstanding...