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Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

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  2. Canva: When Local Social Works and How To Implement It | Lachlan Stewart, Canva

Canva: When Local Social Works and How To Implement It | Lachlan Stewart, Canva

Oct 7, 2024

As a global platform used by businesses, creatives, and entrepreneurs (and everybody in-between), Canva must create content that not only showcases its capabilities but also connects with diverse international markets, each using the platform for different reasons. Joining us today to discuss Canva's 'Truly Local' strategy is Lachlan Stewart, Social Lead at Canva. He shares insights into the challenges, investments, and successes that have come from the brand's commitment to localised social over the past year – offering valuable lessons from Canva’s journey.

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